BAT OneUp.Me - Enhanced UI / UX Design

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partnership

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The OneUp.me App - A Journey of Impact & Innovation

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Our journey with OneUp began in 2023 when a winning pitch secured a long-term collaboration. From day one, ASSIST Software has been dedicated to enhancing the platform, addressing performance challenges, improving security, and refining UX/UI to deliver a great user experience. 

Initially, we focused on stabilizing performance and resolving critical UX/UI issues to ensure a solid foundation. Once the platform was optimized, we shifted towards a comprehensive front-end revamp and UX improvements, making navigation more intuitive and engaging for users.

Beyond design and functionality, we introduced new features to significantly increase the platform’s commercial potential and user retention. These optimizations significantly boosted OneUp’s NPS score, reflecting higher customer satisfaction and overall platform trust. 

Our strong partnership with BAT continues to drive OneUp’s growth. We combine software engineering, UX innovation and performance optimization to ensure long-term scalability and success in an evolving landscape where sustainability goals are part of the company’s daily operations.

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technologies

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Empowering the future through exceptional technologies

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We work tirelessly to transform ideas into fully developed features, guiding every stage from design to implementation with the platform users in mind. Using a modern tech stack, we craft scalable, high-quality software solutions that elevate user experiences.

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Business Objectives Achieved & Ongoing Efforts

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We are committed to being at the forefront of digital transformation through innovation, performance optimization, and user-centric solutions that truly have an impact.

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What we worked on:

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Improved user satisfaction & engagement

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Successfully uplifted the platform’s NPS score and overall consumer satisfaction, increasing user engagement. We continue to enhance the user experience and further boost engagement.

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Advanced commercial strategy

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Took steps to strengthen commercial plans and continue building the new categories agenda. We are pushing further to expand product offerings and enhance monetization.

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Expanded user base

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Increased the total number of accounts, increasing the platform’s reach. Our focus remains on sustaining this growth and attracting new users.

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Boosted user loyalty & engagement

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Developed new features to increase daily usage and engagement. Our ongoing efforts focus on maintaining user interest and improving retention.

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Enhanced UX/UI

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Fixed critical usability issues, ensuring a smoother experience. While major issues were resolved, we remain committed to refining the platform’s design and usability.

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Optimized platform sustainability

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Improved user retention while reducing the burn rate. We continue to refine our strategies to ensure long-term platform growth and increased consumption

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Strengthened security

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Implemented key security improvements to enhance platform safety. We continue to monitor and reinforce security as the platform evolves.

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Testimonials and reviews

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[{"title":"Paul Maglione","body":"\u003Cp\u003E\"This is to attest that for nearly a year now we have had a close relationship with ASSIST Software SRL, based in Suceava, Romania, for a range of product and service development issues related to our edutainment web service, \u003Ca href=\"http:\/\/ro.english-attack.com\/\"\u003EEnglish Attack!.\u003C\/a\u003E\u003Cbr\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EThe relationship with ASSIST has evolved over time from sporadic product development to a full R\u0026amp;D and future functionality development and continuous improvement process, so much so that we think of ASSIST more as in-house development team than as an outside, occasional supplier.\u003Cbr\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EThe team at ASSIST, headed by Gheorghe David is a pleasure to work with: always looking for faster, smarter solutions and ready to provide extra effort and problem solving whenever required. They are proffesional, reliable, technically extremely competent and work well with a wide range of online collaborative tools and protocols.\u003Cbr\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EI have no hesitation to recommend them to anyone needing high-end software development delivered on time and at the agreed-upon cost.\"\u003C\/p\u003E","author":"Paul Maglione","authorCountries":[{"name":"FR","code":"FR","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/FR.svg"}],"authorFunction":"CO-founder","authorCompany":"English Attack ","authorCompanyURL":"http:\/\/www.english-attack.com\/","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Paul%20Maglione.png?itok=aK2RHMZu","width":220,"height":168,"alt":"Paul Maglione photo"}},{"title":"Adrian Burns","body":"\u003Cp\u003EASSIST \u0026nbsp;have done a great job for us [HealthBeacon partner] and they are really a very experienced software design company covering everything from UI to Cloud backend to data storage to data vizualisation and beyond.\u0026nbsp;\u003C\/p\u003E","author":"Adrian Burns","authorCountries":[{"name":"IE","code":"IE","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/IE.svg"}],"authorFunction":"CEO","authorCompany":"Firmwave Secure IoT Solutions ","authorCompanyURL":"https:\/\/www.txwireless.com\/","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Adrian%20Burns.png?itok=CVZSMova","width":220,"height":168,"alt":"Adrian Burns"}},{"title":"Georg Meyndt","body":"\u003Cp\u003ECollaborating with ASSIST Software has been a highly rewarding experience. Their team demonstrated exceptional technical expertise, creativity, and dedication throughout our partnership. We presented them with a complex challenge: developing a cutting-edge wireless solution that would enhance the performance and usability of our high-precision laser systems. Their ability to successfully transmit 3D data over a wireless network with exceptional precision and reliability has been particularly impressive.\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EASSIST Software delivered an innovative and robust solution that aligns perfectly with our core values of flexibility, ergonomics, and speed. Their professionalism and commitment to excellence have made them a trusted partner, and we look forward to continuing our collaboration as we advance our technology.\u003C\/p\u003E","author":"Georg Meyndt","authorCountries":[{"name":"DE","code":"DE","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/DE.svg"}],"authorFunction":"CEO","authorCompany":"Alpha LASER GmbH ","authorCompanyURL":"https:\/\/alphalaser.eu\/en\/index.html","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Georg-Meyndt-avatar.png?itok=yyA58RKb","width":220,"height":168,"alt":"Georg Meyndt avatar"}},{"title":"Michael Anderson","body":"\u003Cp\u003E\"ASSIST app\u003Cstrong\u003E \u003C\/strong\u003Edevelopment team went above and beyond to turn our idea into reality, with unparalleled effort, \u003Cstrong\u003Ededication\u003C\/strong\u003E and \u003Cstrong\u003Eprofessionalism\u003C\/strong\u003E. These wonderful minds, with \u003Cstrong\u003Einnovative\u003C\/strong\u003E and forward thinking approach to any possible problem, shaped an idea into a final product that we are all proud of.\u0026nbsp;\u003Cbr\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EFrom the preliminary discussions to design, development and implementation, ASSIST proved to be a highly robust organization that not only follows customers\u2019 directions in the most professional manner but also provides feedback and coaching which in the end resulted in a much better product. We are very fortunate to have the chance to work with \u003Ca href=\"https:\/\/assist-software.net\/\"\u003EASSIST\u003C\/a\u003E and we are looking forward continuing working with them not only on our existing project but on new future projects.\u003Cbr\u003E\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EI highly recommend ASSIST Software with the confidence that this team of young and ambitious engineers will overcome any challenges by using the best of their knowledge, skills and determination to turn each and every project into a success story.\"\u003C\/p\u003E","author":"Michael Anderson","authorCountries":[{"name":"CA","code":"CA","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/CA.svg"}],"authorFunction":"CEO","authorCompany":"RITE GROUP ","authorCompanyURL":"https:\/\/www.ritegroup.ca\/index.html","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Michael-Anderson-avatar.png?itok=rqfixV-5","width":220,"height":168,"alt":"Michael Anderson avatar"}},{"title":"Alexandru Patru","body":"\u003Cp\u003EASSIST Software is our strategic partner in developing product features for our loyalty program. From the very beginning, ASSIST Software has been instrumental in driving innovation through relevant consumer journeys, while also exceeding our expectations with their UX \u0026amp; UI creative proposals and front-end developments. The team's dedication and unique approach have been invaluable, consistently offering solutions that have uplifted the platform's NPS and overall consumer satisfaction.\u003C\/p\u003E","author":"Alexandru Patru","authorCountries":[{"name":"RO","code":"RO","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/RO.svg"}],"authorFunction":"Digital Channels Senior Manager","authorCompany":"BAT Romania ","authorCompanyURL":"https:\/\/www.bat.com\/","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Alexandru-Patru-avatar.png?itok=FSQU8dtC","width":220,"height":168,"alt":"Alexandru Patru Photo"}},{"title":"Spencer Cheng","body":"\u003Cp\u003E\u201cASSIST Software was a\u003Cem\u003E terrific\u003C\/em\u003E partner in the development of Metastitch\u2019s core suite of applications. The ASSIST team \u003Cstrong\u003Eintegrated efficiently\u003C\/strong\u003E with the existing Metastitch engineering organization and ramped rapidly on a novel and technically challenging domain of blockchain data analytics. We deeply appreciated the \u003Cstrong\u003Ecreativity\u003C\/strong\u003E and \u003Cstrong\u003Etenacity \u003C\/strong\u003Eof the ASSIST team, who comported themselves in the manner of stakeholders and were \u003Cstrong\u003Einstrumental \u003C\/strong\u003Ein helping us bring a great product to market. As future opportunities to collaborate arise, we look forward to continuing to partner with ASSIST.\u201d\u003C\/p\u003E","author":"Spencer Cheng","authorCountries":[{"name":"US","code":"US","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/US.svg"}],"authorFunction":"CEO","authorCompany":"Metastitch, Inc. ","authorCompanyURL":"route:\u0026lt;nolink\u0026gt;","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Spencer-Cheng.png?itok=Fio9324m","width":220,"height":168,"alt":"Spencer Cheng avatar"}},{"title":"Brian Minick","body":"\u003Cp\u003ESince day 1, the ASSIST Software team has been very hands-on, responsive, and attentive to our needs. We came to them for a smaller project and now they are helping us with so much more. We have been caught under very tight timelines and the ASSIST team has pulled it off and helped us achieve them. Timelines get communicated well and the overall experience so far has been great.\u003Cbr\u003E\u003Cbr\u003EWe appreciate the personal care we receive. I would highly recommend the ASSIST Software team to help you with your technology projects. They can do it all with almost no ramp-up time, it's remarkable!\u003C\/p\u003E","author":"Brian Minick","authorCountries":[{"name":"US","code":"US","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/US.svg"}],"authorFunction":"COO","authorCompany":"ZeroBounce ","authorCompanyURL":"https:\/\/www.zerobounce.net\/","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Brian-Minick.png?itok=dpk2qBvZ","width":220,"height":168,"alt":"Brian Minick avatar"}},{"title":"Annette Burgard","body":"\u003Cp\u003EASSIST has been a highly-valued partner of Sefaira for more than a year. The team developed our corporate website and is also working with us on creating a support infrastructure for our customers. Working with ASSIST Team is a pleasure - they make working remotely very easy for us and it is almost like having them here in the office. I would especially highlight their very positive and proactive attitude, their speed which allows for very fast turnaround times, and their technical capabilities. The team has given us good advice on technical decisions and is helping us maintain our website to a very high standard.\u003C\/p\u003E","author":"Annette Burgard","authorCountries":[{"name":"US","code":"US","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/US.svg"}],"authorFunction":"former VP of Marketing","authorCompany":"Sefaira ","authorCompanyURL":"https:\/\/www.trimble.com\/en","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Annette-Burgard.png?itok=dfAyYno8","width":220,"height":168,"alt":"Annette Burgard photo"}},{"title":"Laurent Billion","body":"\u003Cp\u003EASSIST transformed our vision into a mobile app with talent, reliability, and accountability.\u0026nbsp;\u003C\/p\u003E","author":"Laurent Billion","authorCountries":[{"name":"US","code":"US","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/US.svg"}],"authorFunction":" Chief Global Officer","authorCompany":"LimeLife by Alone ","authorCompanyURL":"https:\/\/www.limelifebyalcone.com","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Laurent-Billion.png?itok=K1Nwg7tc","width":220,"height":168,"alt":"Laurent Billion photo"}},{"title":"Vlad Otrocol","body":"\u003Cp\u003EWorking on the STATSports applications is a truly rewarding experience. The fact that famous clubs and athletes are using products we helped build makes us proud and motivates us to give our best!\u003C\/p\u003E","author":"Vlad Otrocol","authorCountries":[{"name":"RO","code":"RO","flag":"https:\/\/cdn.assist.ro\/s3fs-public\/assets\/flags\/RO.svg"}],"authorFunction":"Chief Product Officer","authorCompany":"ASSIST Software ","authorCompanyURL":"https:\/\/assist-software.net\/","authorPicture":{"url":"https:\/\/cdn.assist.ro\/s3fs-public\/styles\/medium\/public\/clients\/Vlad%20Otrocol.png?itok=-56Bsn4M","width":220,"height":168,"alt":"Vlad Otrocol"}}]

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From product design to development & completion. We guarantee exceptional products.

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Section Name

contact

Inside Paragraphs

Block Reference

Contact

Promoted Image

Image Gallery

Application Types

Mobile app

Sub Services

CI-CD Pipelines

Front-end Development

Maintenance and Support

Product Design

Quality Management

Customer/Partner Country

Romania

Year

2024

Background Color

#dfd1ff

OG image

Order

Short Description

Improving UI / UX, user engagement & retention through interactive experiences.

Logo

Show On Homepage

Yes

Technologies

Sub Industries

Company size

Company description

BAT is a leading, multi-category consumer goods business. Its purpose is to create A Better Tomorrow™ by Building a Smokeless World. In recent years, BAT has been praised for their focus and commitment to investing in research and development to create reduced risk* products while maintaining a focus on sustainability, responsible marketing, and harm reduction. BAT’s global operations span multiple regions globally, with a strategic portfolio made up of its global cigarette brands and a growing range of reduced risk* New Category tobacco and nicotine products.

In Romania, BAT was the first player in the industry to introduce the entire range of reduced risk* non-combustible tobacco and nicotine products, which include Vuse e-cigarettes, glo – tobacco and herbal heating product, and VELO – modern oral nicotine pouches. Currently, BAT is the largest player in the Romanian tobacco market, with over 50% market share. (*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive).

Services

Software Development Services

Digital Product Strategy

Intro Description

Enhancing user engagement & retention through interactive experiences

Card Country

Romania

Card Industry

Tobacco

Show Read More

Yes

Project Overview Title